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The product they most recently purchased, or the goals they indicated for needing a product like yours. Use the “contact owner” or “company owner” property to incorporate your company's sales or marketing point of contact in the email signature. The more information you have about your contacts, the more information you can use. That's why you should take advantage of any opportunity to gather more information about the people you email. . Use automation to continue the conversation.

Once you've put some of these best practices into practice and want to explore more of what email can offer, consider automation. HubSpot makes it easy to implement automation by creating email workflows . These workflows can be used for many different philippines photo editor purposes, such as lead nurturing or helping people move forward in the buyer's journey based on how they are engaging with the sales and marketing emails you are sending. Automation also helps you regulate the number of emails you send, to make sure you're not sending.



Too many emails to people. . Don't be afraid to do A/B testing A/B testing should be an important part of your email strategy. With A/B testing , you can send two different versions of your email to small groups and see which one performs better. This gives you the opportunity to better understand your audience and determine which email generates the best results based on your goals. Once your audience starts engaging with your email, HubSpot will determine the best-performing version and send that version to the rest of the contacts.